CAMPAIGNS AT WORK
Perfectly Balanced Ad Campaigns
Creative that hits the mark is a game changer for a successful advertising campaign.
Keep Design Simple With These Tips
This is the structure or layout of your ad. Make a clear distinction between your primary and secondary messages. Avoid trying to put too much information on your ad.
Build your message on the 3-second rule. Try to keep copy to no more than 7 words.
Readability is critical to the success of your ad. Keep your font choices clean and simple and avoid anything too complex or ornate. Use a maximum of two different fonts.
Contrast is key. Avoid white backgrounds and use dark text on lightbackgrounds and light text ondark backgrounds.